About — Wenxi Zhang

Marketing – Design & Strategy, Tencent America · AI product strategy

I’m a product and UX designer. I’ve worked across payments, gaming, and digital media, mostly on large platforms, with a background in interaction design, user research, and AI-assisted prototyping.

Lately, my curiosity has landed on usable AI.

I keep it grounded by building my own prototypes end to end—like Sunlit, which I took 0→1 solo by directing an AI coding agent.

Columbia GSAPP · New York City

Graduate school is where I started building with AI.

A three-semester, STEM-designated M.S. in Computational Design Practices at Columbia GSAPP—research, code, and systems thinking. My capstone put it to work: Bernice, a critical AI virtual human I built end to end to ask what algorithmic feeds do to how we want to look.

WeChat · Shenzhen

I moved from designing the interface to defining the product.

I joined as an Assistant Product Designer in December 2018, then moved internally in October 2019 into a product design role with ownership of product definition, through March 2022. The move expanded my scope from visual execution to research, product definition, rollout, and iteration—including Scan-to-Order.

KADK · Copenhagen

A semester in Copenhagen moved design into the community.

From February to June 2018, I spent a full exchange semester at the Royal Danish Academy’s School of Design. In the Design Ethics studio, ReDesign ReUse ReLove turned sustainability into a participatory workshop with local residents.

RISD · Providence

A visual foundation shaped by computation, material, and immersive media.

At Rhode Island School of Design, I earned a BFA in Graphic Design with concentrations in Computation, Technology and Culture and Nature, Culture and Sustainability, alongside cross-disciplinary electives at Brown. These selected projects show the experimental foundation I still draw from.